Delicacy Diary of Teresa 貓女貪吃日誌

貓女貪吃日記: 來跟阿朗基約會 Aranzi Cafe

Hi03.gif My dear friends, Today I’m going to bring you to a place which is good for a date. This is the Aranzi Café at Banqiao, full of cute and funny Aronzi characters.

Hi04.gif 親愛的朋友們,今天要帶大家來一個約會的好地方,這裏是充滿了可愛搞怪的阿朗基角色的阿朗基咖啡廳板橋環球店。

Aranzi’s character was designed by Mr. Aranzi and Mr. Aronzo from Daikanyama, Japan. The most popular characters all have their supporters. The initial design was based on hand-made small items. The Japanese girls who liked to do craftsmanship were quickly conquered by these beloved characters and they gradually become more and more famous.

Japan’s cultural and creative industry has always been a world leader. The concept of role marketing is easily accepted in Japan and even spread throughout the world. The famous Sanrio’s roles, such as Hello Kitty, are the best examples.

Even though Taiwan’s cultural and creative industries are slowly gaining attention, it is not so easy for new characters to be accepted by consumers in Taiwan. So the Aranzi’s Taiwan agent “Little Paradise” came up with the idea of creating the Aranzi Café and successfully implanted the adorable image of Aranzi Aronzo into the hearts of the people.

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阿朗基的角色設計來自日本代官山的雙人設計組阿朗基先生和阿龍佐先生的創作,深受喜愛的角色有河童君、白兔妹、壞東西、熊貓哥、貓咪等,各有其擁護者。最開始的設計是以手作小物為出發點,讓喜歡動手做手作工藝日本女孩兒很快被這些令人愛不釋手的角色們征服了,慢慢的打響了這些角色的名號。great04-1.gif

日本的文創產業一直是各國的翹楚,角色行銷的概念在日本很容易被接受,甚至傳到世界各地,三麗鷗的角色就是最好的例子。

台灣的文創產業雖然也慢慢形成氣候,但是新的角色想要被台灣的消費者接受,卻沒有那麼容易。於是代理「阿朗基」的「小天堂」想出了打造阿朗基咖啡廳的點子,成功了將阿朗基阿龍佐的呆萌形象植入人心。

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The Aranzi Cafe is on the second floor of Banqiao Station. The traffic is super convenient. The MRT, train, or High Speed Rail can all reach Banqiao Station directly. Even if you drive, the parking lot of the station is also very convenient.

The entrance is full of deep Japanese-style feelings. The white bunny girl in a pink kimono stands next to the cherry blossoms. There is a kind of funny little romance.

We waited for more than half an hour for weekday afternoon tea time. there were tables and chairs outside the store where we could sit and have a rest and chat.

板橋環球店就在板橋車站的二樓,交通超級方便,捷運火車高鐵都可以直接到達板橋站,就算是開車,車站停車場停車也很方便。drive01.gif

入口處充滿了濃濃的日式情懷,穿著粉嫩和服的白兔妹站在櫻花旁邊,有種逗趣的小浪漫。love01.gif

我們去的時候是平日的下午茶時間,沒想到店裏竟然高朋滿座,足足等了半個多小時才等到位置,還好店外有桌椅可以先坐著休息聊天。

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The cafe is semi-open, and the interior of the cafe can be seen from the Global Mall. The whole cafe environment is so cute so that the consumers is easy to be attracted.

The tables and chairs in the shop are divided into two types. The tatami seats around the wall are very suitable for children to roll around. In the middle of the shop are wooden tables and chairs. There are plenty of seats.

Walls, compartments, cushions, and so on, are filled with various characters of the pattern, like being enthusiastically embraced by these naughty characters.

咖啡廳是半開放式的,從環球購物中心就可以看到咖啡廳的內部,看到這個令人少女心噴發的環境,很難不被吸引。

店內的桌椅分成兩種形式,環繞著牆邊的榻榻米的座位,很適合讓小朋友在上面滾來滾去。店中央則是木頭桌椅,座位其實還不少。

牆面、隔間、坐墊等,都充滿了各種角色的圖案,像是被這群淘氣角色們熱情地擁抱。hug01.gif

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The entrance area shows a wide variety of products. With these lovely characters in your daily life, life becomes more interesting. Just don’t think about the price

一入門口的區域,展示了各式各樣的商品,出門時把河童哥背在肩上,喝水時有白兔妹陪伴,想想就覺得忍不住開心。只要不要想到價錢helpless05.gif

等位子的時候,可以逛逛這些療癒小物,準備好尖叫的心情再入座。love11.gif

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This machine for making name stickers is very interesting. A total of 18 name stickers with different expression and rolls on each sticker.

這個製作姓名貼的機器挺有趣的,一張一枚代幣,也就是50元台幣。自己操作機器製作姓名貼,有趣又實用!like06.gif

一張總共有18個姓名貼,每一個姓名貼上面的角色表情都不一樣,這麼討喜的姓名貼,應該會捨不得用吧?

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The cakes in the cupboard were winking at me as if they were shouting at me: “choose me!” Pick me! ” Do I have a hallucination?

蛋糕櫃裡頭的蛋糕,正在爭相對我眨眼,彷彿正在對我喊:「選我!選我!」是有幻聽嗎?confuse09.gif

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We were lucky to sit in the tatami area this time!

The menu is also covered with lovely characters. From outside the store to every corner of the store, these characters jump into sight at any time. The role marketing skills are extraordinary. No wonder the cafe drew attention soon after opening. It has also succeeded in getting Taiwanese consumers to accept the roles of Aranzi.

我們這次坐在榻榻米區,運氣不錯!腳有特別味道的朋友可得特別注意,恐怕只能約逐臭之夫同行!shock07.gif

菜單上面也爬滿了可愛的角色們,從店外到店內的每一個角落,這些角色都隨時躍入眼簾,角色行銷的功力不凡,難怪開幕沒多久就引起注意,也成功的讓台灣消費者接受阿朗基的角色們。love09.gif

餐點的種類不少,飲料或正餐都有,跟“高貴”的商品比起來,餐點的價格算是親民的了。

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I ordered the black bunny coffee mocha, the black rabbit pattern on the coffee immediately increased the price of this cup of coffee. Come to this coffeehouse for this moment of excitement!

There was no pattern on the matcha milk, but a black rabbit’s stir stick was inserted. Unfortunately, I forgot to take it away. Use the lovely Aranzi cup to drink warm fragrant scented tea, there is an unspeakable happiness.

We only order drinks this time, not dinner or dessert. On the whole, the beverages we ordered all have a certain level of quality. In addition to the appearance, they also pay attention to the basic taste of food.

Fruit tea and flower tea series use candles to maintain the temperature of the tea.

我點的是黑兔妹的咖啡摩卡,上面的黑兔妹圖案讓這杯咖啡身價立刻大漲,來這種聯名咖啡廳就為了這一刻的興奮。love10.gif

牛奶抹茶上面雖然沒有圖案,可是插了一支黑兔妹的攪拌棒,很可惜後來忘了帶走。

果茶和花茶系列用蠟燭維持茶的溫度,用可愛的阿朗基杯子喝著溫暖芳香的花茶,有一種無以言喻的幸福感。love14

我們這次只有點飲料,沒有點正餐或甜點。整體來說,我們點的飲料都有一定的水準,不會流於只重外貌不注重食物基本美味。great08.gif

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From a consumer’s point of view, the price of these goods really makes people want to pay but feels that the pocket is not deep enough.

However, from the designer’s point of view, it is comforting to see that the character is popular and the value of products have risen greatly because it means that the creativity and value of the designer are respected.

I also hope that more and more successful examples can be made, in addition to foreign designs, Taiwan’s local design can also show its prominence. Although Taiwan’s notion of respect for intellectual property is not as good as that of Japan or Europe and the United States, I still look forward to seeing Taiwan continue to progress.

從消費者的角度,這些商品的價格實在讓人想掏錢又覺得口袋不夠深。bore03.gif

但是從設計師的角度,看到角色受到歡迎後,身價大漲,代表設計師的創意和價值受到尊重,卻令人感到欣慰。yeah09.gif

也希望這樣的成功例子能夠越來越多,而且除了國外的設計,台灣的本土設計也能展露頭角。雖然台灣對智慧財產的尊重跟日本或歐美等還有不小的差距,還是期盼看到台灣不斷進步。yeah11.gif

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